'Women will conquer more than the soccer field!' Nike releases epic commercial moments after the US women's soccer team World Cup victory that celebrates their tenacity and self-belief in the face of 'arrogance' accusations
Moments after the US Women's Soccer team claimed their glorious World Cup victory on Sunday, Nike dropped a commercial celebrating the win and praising the team for their strong sense of self-belief which was heavily criticized during the tournament as 'arrogance'.
The video focuses on the team's confidence and determination, teaching others how to 'talk and win and stand up' for themselves.
Nike shared the video on Twitter moments after the final whistle was called for the 2-0 win against the Netherlands with the caption: 'This team wins. Everyone wins. Victory is when we all win. It's only crazy until you do it.'
Nike released a commercial celebrating the US Women's soccer team for their epic World Cup Victory on Sunday where they beat the Netherlands 2-0
The commercial displayed black and white images of the most confident, glorious moments throughout the World Cup tournament, Ali Krieger pictured above
The video highlights the teams confidence and self-belief, which was heavily criticized during the tournament and slammed as 'arrogance'. Striker Alex Morgan pictured above
'A whole generation of girls and boys will go out and play and say things "I want to be like Megan Rapinoe when I grow up" and they will be inspired to talk and win and stand up for themselves,' the commercial said. Team USA captain Megan Rapinoe pictured above
Glorious victory: The team pictured above celebrating their glorious World Cup win - the fourth for Team USA
The black and white one minute clip flashes images of fans in the stands, athletes walking onto the soccer field, and celebrating their victorious moments in the game, spreading their arms with joy after a goal and kissing a soccer ball after scoring.
'I believe! I believe! I believe that we! I believe that we will be four-time champions and keep winning until we not only become the best female soccer team but the best soccer team in the world!' a voice in the commercial says.
'And a whole generation of girls and boys will go out and play and say things "I want to be like Megan Rapinoe when I grow up" and they will be inspired to talk and win and stand up for themselves.
'And I believe that we will make our voices heard and TV shows will be talking about us every single day and not just once every four years and that women will conquer more than just the soccer field by breaking every single glass ceiling and having their faces carved on Mount Rushmore and we’ll keep fighting not just to make history but to change it forever.'
Sunday's sweep marked the fourth World Cup win for the US Women's Soccer Team, meaning USA has two more cup wins than any other nation in the world.
Nike's commercial seemed to be a direct response to the intense criticism Team USA has faced in the Cup.
In some instances the team has been slammed as arrogant for their over-zealous celebration of their 13-0 slaughter victory against Thailand, where their opponents were seem dismayed and teary-eyed.
In the match against England, player Alex Morgan received heated backlash for her tea-drinking gesture after scoring a goal.
This criticism isn't new. In 2016 Hope Solo faced bitter backlash after she called Sweden's team 'cowards' following a 4-3 loss to the country.
Nike's commercial not only praised the women for their achievements in sport, but for their social and political feats as well.
Throughout the tournament the women have brought their politics to light from refusing to entering the White House under Trump's administration to fighting with FIFA President Gianni Infantino over the prize money gap between the Women's and Men's cups.
Team USA Captain Megan Rapinoe attacked Infantino after he suggested increasing the Women’s Cup prize money to $60million, meanwhile the men’s edition in Russia last year had a massive jackpot of $400million.
Rapinoe called that disparity 'certainly not fair' adding 'If you really care about each game in the same way, are you letting the gap grow?'
Rapinoe also made headlines after she refused Trump's invitation to the White House sparking a public Twitter fued with the president.
