Barbie debuts 'gender inclusive' dolls, because 'kids don't want their toys dictated by gender norms'

Mattel has launched a gender inclusive line of Barbie dolls for its latest iteration of the beloved toy.

What are the details?

Mattel's latest product is a line of "gender inclusive" dolls that are "free of labels."

Kim Culmone, senior vice president of design, says that the dolls are intended to encourage children who play with them to "express themselves freely."

The line, "Creatable World," features a variety of hairstyles, clothing options, and accessories for children to mix and match. The company created the line with the help of "experts," which included a variety of physicians, parents, and children. Six different kits in the "Creatable World" line feature dolls with a variety of skin tones and androgynous faces and bodies.

Culmone explained that the new line is reflective of current culture — which prompted the company to design the doll line "free of labels."

"Through research, we heard that kids don't want their toys dictated by gender norms," Culmone continued. "This line allows all kids to express themselves freely which is why it resonates so strongly with them."

"We're hopeful 'Creatable World' will encourage people to think more broadly about how all kids can benefit from doll play," she added.

"We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for," Culmone noted according to CNN. "And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids."

Each kit retails around $30.

What else do we know about this?

Time reported that each doll even has a selection of preferred gender pronouns to choose from, such as "him, her, them, xem." The kits also bear the slogan, "A doll line designed to keep labels out and invite everyone in."

Time describes the dolls as "[c]arefully manicured features betray no obvious gender: the lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide."

"There are no Barbie-like breasts or broad, Ken-like shoulders," the outlet adds. 

"Each doll in the Creatable World series looks like a slender 7-year-old with short hair, but each comes with a wig of long, lustrous locks and a wardrobe befitting any fashion-conscious kid: hoodies, sneakers, graphic T-shirts in soothing greens and yellows, along with tutus and camo pants."