Fashion Brand Presented Mass Shooting-Themed Hoodies With Bullet Holes In It, Face Massive Backlash (20 Pics)

One of the most horrible things that anyone can do is capitalize on tragedies and the suffering of others. New-York based fashion brand Bstroy provoked waves of outrage after it showed that profit and attention are far more important for it than common decency.
The brand Bstroy recently introduced its 2020 spring clothing collection at a fashion show. Among the clothes presented there were hoodies featuring the names of schools of infamous shootings, as well as bullet holes. This move, which has been described as ‘tasteless’ and ‘disgusting,’ created a backlash among internet users, as well as school shooting survivors.

A clothing brand presented school shooting hoodies at a fashion show and caused massive outrage

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The hoodies had the names ‘Sandy Hook,’ ‘Columbine,’ ‘Virginia Tech,’ and ‘Marjory Stoneman Douglas,’ sewed on their fronts. 26 people were killed at Sandy Hook, 13 people at Columbine High School, 32 at Virginia Tech, and 17 at Marjory Stoneman Douglas High School.

The brand was criticized for being insensitive about the subject of school shootings

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Most internet users thought that what the fashion brand did was ‘unethical’ and ‘wrong,’ however, some individuals rushed to the brand’s defense by stating that it _meant_ to create outrage and generate publicity for the gun problem in the United States.
Bstroy co-founder and designer Brick Owens posted a statement about the clothing line on Instagram: “Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”
Image credits: brickowens
Mass shootings happen regularly in the United States, and so far little has been done to curb them. According to CNN, the deadliest shooting happened In Las Vegas on October 1, 2017, when a shooter killed 58 people after firing from the 32nd floor of the Mandalay Bay Resort and Casino.
The second deadliest incident happened in Orlando on June 12, 2016, when an attacker killed 49 people at a gay nightclub. While the third deadliest US shooting happened on April 16, 2007, when a student killed 32 people at Virginia Tech in Blacksburg. ABC News writes that there have been 19 mass shooting in the US since the start of 2019.
What do you think about what the brand did? What do you think of the gun problem in the US? Let us know in the comments below.

School shooting survivors and family members who lost loved ones were livid

Image credits: shawn_sherlock

Some people thought that the fashion brand brought attention to the problem of gun violence in the US

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